Allure, Luxury Urban Resort Calpe by VAPF

Luxury Urban Resort on the Costa Blanca

Location
Calp, Alicante, Spain
Developer
VAPF Group
€698,000
From
2026
Anticipated delivery
87
Total units
15
Floors
2 - 3
Bedroom layouts
270 - 552
Sq.m. Living spaces

Executive Overview

Allure Calpe is a residential collection conceived as a Luxury Urban Resort, where architecture, landscape, and Mediterranean light are carefully balanced to create a more composed way of living.

Positioned in Calpe with panoramic views of the sea, Peñón de Ifach, and Las Salinas, the project is defined not by density, but by openness—allowing nature, light, and air to move freely through every residence.

Developed by Grupo VAPF, with over six decades of experience delivering high-quality residential communities, Allure reflects a philosophy centered on design integrity, construction precision, and long-term livability  .

This is not a conventional coastal development.

It is a resort-scale residential environment designed for continuity between interior, exterior, and landscape.

Key Property Highlights

Property

  • Three residential towers (15 floors each)
  • 2 and 3-bedroom residences + duplex penthouses
  • Private condominium residences
  • Designed as a low-density, resort-style environment

Location

  • Calpe, Costa Blanca
  • Panoramic views of Mediterranean Sea, Peñón de Ifach, and Las Salinas
  • Integrated within a natural coastal landscape
  • Positioned within a well-established residential enclave

Distinct Features

  • Over 3,500 m² of landscaped resort-style amenities
  • Private wellness floors (10th level in each tower) with sea views
  • Smart home system with integrated control (lighting, climate, security)  
  • Underfloor heating + Mitsubishi aerothermal climate system
  • Large-format porcelain flooring creating interior–exterior continuity
  • Kitchens with Miele appliances and custom cabinetry
  • Advanced acoustic and thermal insulation ensuring long-term comfort  

Scarcity Metric:

A resort-scale residential concept with only three towers, integrating over 3,500 m² of curated amenities—rare within coastal Mediterranean developments of this scale.

Living Experience

Living at Allure is defined by continuity rather than separation.

Spaces open naturally toward expansive terraces, where daily life extends outward—morning light over the Mediterranean, afternoons shaped by shaded outdoor areas, and evenings framed by quiet coastal views.

The architecture emphasizes flow: interiors are designed with large-format materials, seamless transitions, and controlled natural light, creating a sense of calm and spatial clarity.  

Wellness is embedded into everyday living—whether through elevated spa spaces overlooking the sea, landscaped gardens, or quiet zones designed for disconnection.

This is not resort living in the traditional sense.

It is a more measured, residential interpretation of a Mediterranean lifestyle.

Unique Value Proposition

  • Conceptualized as a “Luxury Urban Resort” rather than a traditional residence
  • Integration with landscape, light, and natural airflow
  • Private wellness spaces within each tower
  • High construction standards with advanced thermal and acoustic systems
  • Large-format design creating interior–exterior continuity
  • Boutique composition of only three towers

Positioning Insight:

A residential offering that prioritizes space, environment, and long-term livability over density and short-term appeal.

Investment Perspective

Allure Calpe operates within a segment defined by evolving buyer preferences:

  • Increasing demand for low-density, wellness-oriented residential environments
  • Limited supply of new-build projects integrating resort infrastructure with residential scale
  • Strong international buyer base across the Costa Blanca

Buyer Profile:

  • Second-home owners
  • Lifestyle-driven international buyers
  • Long-term holders prioritizing usability and design quality

Positioning:

A lifestyle-driven coastal asset, where value is supported by design quality, environment, and enduring usability rather than short-term market cycles.

Developer Credibility

Allure is developed by Grupo VAPF, a benchmark developer on the Costa Blanca with over 60 years of experience creating high-quality residential communities.  

Their approach is defined by:

  • Emphasis on construction precision and material quality
  • Integration of infrastructure, services, and design
  • Focus on personalized homes and long-term customer experience

This results in a product positioned around durability, comfort, and architectural consistency, rather than trend-driven development.

Private Access

Allure Calpe is offered through private presentation.

Detailed floor plans, customization options, pricing, and availability are available upon request, including early positioning within the project.

Location Benefits

Located between the Mediterranean Sea and the iconic Peñón de Ifach, Calpe is one of the most sought-after destinations on the Costa Blanca.

Why Calpe:

  • Walking distance to beaches, restaurants, and services
  • Direct views over Las Salinas Natural Park
  • Marina, sailing, and water sports nearby
  • Fine dining and international cuisine
  • Excellent healthcare and schools
  • Over 300 days of sunshine per year
  • Easy access to Alicante International Airport

Living at Allure means enjoying a secure, vibrant environment where nature, culture, and modern convenience meet—whether as a primary residence, second home, or long-term investment.

FAQ

Yes - Allure offers strong long-term potential due to its resort-style concept, developer credibility (VAPF), and limited supply of high-quality new-build projects in Calpe. Its combination of design, amenities, and location supports both lifestyle use and long-term value stability.

Allure is designed as a “Luxury Urban Resort”, not a typical apartment complex. It offers: • Over 3,500 m² of curated amenities • Private wellness floors with sea views • Architecture focused on space, light, and flow. This creates a more residential and refined experience, rather than high-density living.

Yes - Calpe is one of the most established and internationally recognized destinations on the Costa Blanca, known for: • Iconic views of the Peñón de Ifach • Beaches, marina, and dining • Year-round livability. It attracts both lifestyle buyers and international investors, supporting stable demand.

It depends on your lifestyle: • Allure → lower maintenance, security, amenities, lock-and-leave convenience • Villa → more privacy, land ownership, independence. Allure is ideal for buyers who want ease, services, and a managed environment.

Allure appeals to: • Second-home buyers seeking low-maintenance coastal living • International owners wanting security and convenience • Buyers who value design, wellness, and community infrastructure. It is ideal for those prioritizing lifestyle without operational complexity.

Projects like Allure tend to perform well due to: • Limited supply of high-quality, design-led developments • Strong developer reputation (VAPF) • Increasing demand for wellness-oriented living environments. This supports long-term desirability and resale appeal.

It works well for both. With: • Advanced climate systems • High-quality construction • Proximity to services and infrastructure. Allure supports year-round living, while also functioning as an ideal second home.

Let’s Continue the Conversation

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We curate the residence. Trusted local advisors handle everything else.

Brightwill works with a select network of brokers and developers across the world’s most sought-after markets, from Miami and Dubai, to Marbella. Every residence we publish is vetted for provenance, design, and discretion, so when one moves you, your enquiry goes straight to the advisor who knows it best, who stays close through to closing, leaving you the one decision that matters: whether it feels like home.

70+

Curated residences

10

Markets covered

12

Partner brokers and developers

Presented by:

VAPF Group

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